It all begins with quality berry plants. We've discovered that first year growth consistently produces the best quality berries. So we always begin with new, first-year growth plants to ensure a crop of top-quality berries. By applying new farming technologies and techniques, and by establishing multiple farms in carefully chosen growing regions in the hill country, we've developed berry fields that will yield premium fresh fruit throughout the entire calendar year.
Pioneering the Berry Growing Process
Much of the success we've experienced can be attributed to our strong commitment to agricultural best practice. By investing in a broad range of farming technologies, we've defined the local strawberry industry's leading-edge growing processes. Among our research programs are our plant breeding methods for disease-resistant nursery stock, our soil analysis techniques, and our diligent quality control procedures. And the results are plainly apparent. We've successfully adapted several patented berry varieties, each of which has produced a sweeter taste, richer color, consistent shape, and longer shelf life.
Applying Effective Biological Controls
Jagro employs effective pest control by utilizing the most advanced pest management techniques available. We've trained our agronomists on the proper usage of fungicides while fostering the development of plants that are much more disease-resistant. And we've adopted use of friendly predator insects as a vital part of eliminating destructive pests.
Adopting Proper Quality Assurance Methods
We're committed to delivering only premium quality berries. So every phase of our production and distribution process is closely monitored. Our highly trained field staff carefully supervises the picking process. And they conduct routine checks to ensure the quality of each berry harvest. When the berries arrive at the cooler packed, they are immediately chilled to remove damaging field heat. Once cooled, the berries are ready for shipment.
To produce and deliver the highest quality product, we employ a very select group of agronomists and packers. Each of the staff, whether in the fields or the packing plant, is well acquainted with our techniques and follows a strict set of guidelines.
At Jagro, although our main planting season begins in August/September,
